Data Collection and its Sources

Data Collection and its Sources

Data Collection:

Data collection is the process of collecting or gathering data on any specific variable topic.
There are two ways to collect the data.

PURPOSE OF DATA COLLECTION 

The purpose of data collection is

• to obtain information
• to keep on record to make decisions about important issues,
• to pass information on to others

Sources of Data Collection

There are two sources of data collection:

Primary Data:

Primary data is information collected through original or first-hand research.

For example: surveys and focus group discussions. 

Secondary Data:

Secondary data is information which has been collected in the past by someone else.

For example: researching the internet, newspaper articles and company reports

What is data?

Measurement Scales